VICENZAORO // 20_24 JAN 2023
VICENZA, ITALY - HALL 7 BOOTH 400
MURARO LORENZO S.P.A.
Muraro Lorenzo Spa was born in 1975 from the intuition and enthusiasm of Lorenzo and Ivana Muraro, who were joined over time by their children Marta and Alberto. The history of the group is marked by many achievements, such as the birth of Comete Gioielli in 1996 and Ambrosia in 2006 and, in 2010, the acquisition of the prestigious brand Barakà, specialized in luxury jewelry completely dedicated to men.
Known since the Sixties as one of the symbols of the high goldsmith manufacture in Vicenza, Barakà was acquired by Muraro Group in 2010 and became, in a few years, an iconic brand of contemporary luxury. The company's philosophy has led to the creation of a modern and original concept of men's jewelry that combines innovation, engineering and design, while maintaining the focus on the excellence of materials and traditional craftsmanship.
Barakà, an international brand, succeeds in distinguishing itself in the world of men's high jewelry thanks to its highly technical and engineering jewels that draw inspiration from architectural elements, joints and movements, combined with precious materials. Today Barakà is positioned in the global market with an organic growth, acquiring every day new customers in addition to the thousands already loyal, all over the world.
The Barakà style collects the values of the contemporary man declined in the three worlds that see him as a protagonist: Business, Leisure and Free Time.
The Barakà man divides his time between important business meetings, gala evenings and exclusive appointments, and loves to devote his free time to hobbies and sports refined by the flavor of the past. The common thread of these moments of life, remains the distinctive luxury and recognizable design of Barakà jewelry.
AND ICONIC JEWELS
Luxury is transformed into matter through the jewels of the Leisure line, where Gold and Diamonds are the undisputed protagonists.
OF SUCCESSFUL MAN
The Business line was created to enhance the value and charisma of the elegant man through the unusual contrast between Gold and Hi-Tech ceramics.
YOUR OWN PERSONALITY
The Freetime line is dedicated to the man who loves to seek style even during his free time with jewels with a sporty soul made with innovative materials.
Each Barakà collection is the result of the creative flair of our designers and planners, capable of combining traditional elements with innovative engineering mechanisms.
The manufacture of Barakà jewelry is a direct expression of excellence Made in Italy. Precision, accuracy and passion are our primary values.
Barakà has chosen to follow an ethical supply chain for Diamonds and Gold: we use only high quality raw materials extracted in a responsible manner and stones from conflict free areas.
All Barakà creations are subjected to rigorous quality control, from the selection of materials to the finished jewel.
The company, pride of Made in Italy, is able to present its collections on the market starting from the beginning: the designers transfer ideas on paper, the engineers transform the immaterial into material creating the first prototype and the goldsmith masters complete the work by crafting each piece. Barakà has invested in production by looking for artisans with different know-how and proven skills. Thanks to the long experience, fed by a constant search for quality and attention with which each creation is treated, today Barakà can proudly declare to be present in 35 countries around the world with its collections of bracelets, chokers, cuffs, rings and pendants in 750 gold and embellished with diamonds and innovative materials, including ceramic, carbon fiber or 316L steel, declined in different creative styles.
THE VALUE OF
Craftsmanship is at the heart of our company: the skilful creativity, experience and talent of our artisans are expressed through complex working techniques and extreme care for details: each piece is in fact handmade and carefully assembled by master goldsmiths in our internal laboratory. We have always aimed to keep alive the tradition of craftsmanship, typical of the jewelry world, working with goldsmiths of great experience and skill, trying to protect a noble craft and enhance the uniqueness of Italian manufacturing.
Becoming part of the Barakà world means relying on a well-positioned reality, with a solid structure and an all-Italian history of craftsmanship, luxury and tradition. We offer retailers all our know-how and experience that have made us one of the most successful men's jewelry brands in the world.
Barakà is a Made in Italy brand that boasts an important international positioning with its presence in over 35 countries. Our company is able to respond transversally to the needs of the global market through a solid network of trade and an established Brand Identity.
THE STRENGTH OF
AN INTERNATIONAL BRAND
All our retailers have access to a reserved digital area where they can find constantly updated Adv and social material, News, videos, previews and other special dedicated content.
STANDS & DISPLAY
Each line of Baraka's collections is differentiated and enhanced through displays with an attractive and modern design.
Jewellery Stands & Price tags
Totems & Advertising material
Made in Italy
Each Barakà jewel is accompanied by an innovative and refined packaging, designed to enhance the attention to detail and exclusivity of the brand. The case with embossed logo and black velvet interior, is designed to become an elegant and effective organizer thanks to the different compartments and internal pockets.