Barakà Barakà and Pininfarina: a new collaboration under the sign of Made in Italy - Barakà


Barakà and Pininfarina: a new collaboration under the sign of Made in Italy

After the Italian Icons Collection, dedicated to the icons of “Made in Italy” automotive design by Pininfarina and after Barakà by Pininfarina, a collection that best expresses the values of Purity, Elegance and Innovation that help to create continuity between the brand of men’s luxury jewelry and the Piedmont-based design house, once again, Barakà collaborates with Pininfarina on Icon85, the first collection of lifestyle products by Pininfarina.

Icon85 is an exclusive collection that celebrates 85 years of history of one of the most prestigious design houses in the world born from a passion for elegance, skilled craftsmanship, attention to detail and innovation. These “Made in Italy” core values are also behind the philosophy that has always driven Barakà, a brand that has stood out, since it was established, for creating men’s luxury jewelry featuring state-of-the-art technology and engineering.

With Icon85, Barakà expresses itself with a silver bracelet for men with a shaped caucciù core and a coated surface in gold and Pininfarina matt blue. The bracelet acquires its shape and inspiration from movement, one of the essential themes that link Barakà to Pininfarina. It features a single continuous line, which, with the action of movement, shapes and transforms surfaces, making them sophisticated and complex.

Barakà is a brand of Muraro Lorenzo S.p.A., the historic Italian jewelry company, which, this year, is celebrating the 40th anniversary of its foundation. 2015 is proving to be not only a year of celebrations of the company’s history but also a year of new targets achieved and exceeded, confirming the philosophy that has driven the Vicenza-based company up to now and directs it into the future: always aim high, never stop, and constantly improve, starting from the sound foundations of “Made in Italy” craftsmanship that Muraro Lorenzo S.p.A. interprets and expresses in all its brands.

The Brand Manager of Barakà Alberto Muraro comments on the brand’s contribution to the men’s luxury jewelry in this unique limited edition collection: “For us, creating unique jewelry has always been a dream, as well as a source of great pride. With Pininfarina, we are broadening our horizons thanks to a partnership that allows us to be part of a unique collection, which best expresses Italian know-how. The bracelet we have created contains the essence of the two brands, which have always expressed Italian excellence worldwide.

The Pininfarina Icon85 collection was presented yesterday, 30th June, during an exclusive event held at Terrazza Martini, Italy Pavillion EXPO Milan 2015. A unique setting for an important event which described italian design, as always synonymous of quality and excellence.