THE HISTORICITY OF THE BRAND
THE ETERNAL HARMONY
The enchanting marriage of history, style and symbolism. The harmonious meeting of men's and women's worlds in one collection: Lui e Lei is Baraka's collection that celebrates the brand's tradition and makes it timeless. Created with craftsmanship, Baraka's chains are handmade piece by piece. The elements and setting are the result of the goldsmith's wisdom that has always distinguished the company. Movement is the protagonist of every piece of jewelry in the Lui e Lei collection: the small components move, following the body but also the play of touch.
The men's shirt
transforms into the feminine
A point of contact, a bridge between the two Baraka worlds: recognizing the link is an instant, wearing it is forever. Baraka's historical chains, appreciated by men for the originality of the shapes that create a contrast, between the round and the bold, become feminine. The encounter is celebrated in the Lui e Lei collection with gold and diamond chokers and bracelets.
The Infinite Precious
of Gold and Diamonds
Precious links, built with craftsmanship and goldsmith's mastery: the Baraka jewelry encompassed in the Lui e Lei collection is the interlocking of elements. On the gold, the diamond takes center stage. Luxury becomes connection between two opposite worlds, but in perfect connection.
LUI E LEI
COLLECTION
Craftsmanship
CREATIVE INGENUITY
For seventy years, Baraka has combined the worlds of jewelry and engineering, creating jewelry with sophisticated mechanisms to tell the story of unique and refined personalities. Craftsmanship knowledge is applied in sought-after details, precious millimeters that catch the eye and make wearing magnificent.
THE DIFFERENT COLORS OF GOLD
Baraka's master craftsmen create jewelry that carries with it all the colors of gold: from white to pink through yellow, each precious one is a painstaking work in which the details come together after meticulous handwork. The multicolor jewelry takes shape with skilled hands that melt, set, hook and solder.
JEWELRY TO WEAR
EVERYWHERE LIKE A SECOND SKIN
Bewitching with a moving arm during a meeting or poolside, telling selfies at a gala or while presenting a meeting: Lui e Lei is Baraka's jewelry collection to be worn anywhere, like a second skin.
The Lui e Lei Bracelets
Diamond as the central protagonist of the chain element or pave: Lui e Lei bracelets leave room for artisan creativity and feminine facets, bringing out the elegance of a timeless piece of jewelry.
His and Her Necklaces
The predominant presence of the diamond is evident in the central use of the chain or the pavé finish: the necklaces in the Lui e Lei line enhance the craftsmanship and distinctive feminine aspects, highlighting Baraka's timeless elegance. With Lui e Lei necklaces, women wear the exclusive combination of precision, innovation and sophistication and tell ancient stories with a modern flavor on a timeless journey.
When a jewel becomes a tree
THE GIFT TO THE WORLD
The timeless beauty of femininity is a key source of inspiration for Baraka. Like a tree that draws nourishment from its roots and branches out into multiple paths, each woman is a symbol of growth and development. Every Baraka customer will be able to participate in the initiative to plant a tree: indeed, the company would like to create a tangible link between the refinement of the jewelry and the majestic nature. Each purchase will thus be able to contribute to spreading beauty not only through jewelry, but also among trees and forests, underscoring the commitment of Baraka and its customers to sustainable elegance and harmony with the environment.
