It is 1953, the world has left the war behind and is looking straight into the future. There is a great desire for innovation, change and investment. To understand the spirit of the time we can look at May 29, 1953, the day a bold New Zealander climber, with his faithful Sherpa, reached, the first in history, the highest summit in the world, Mount Everest. After a long and difficult ascent along the South Col route, at 11:30 a.m., a man was able to admire the panorama from an altitude of 8,848 meters for the first time. They buried some biscuits and chocolate in the snow, along with a small cross, as a seal of this great conquest. An undertaking that literally takes your breath away. After fifteen minutes spent as the tallest men on earth, the two climbers had to start descending due to a lack of oxygen. They could then tell and share their incredible adventure with the rest of the world.
The spirit of this historic undertaking comes to life in the bracelets of the 8848 collection. The ascent begins.